DATE & VENUE
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KENYA TRADE SHOW |
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31 March - 02 April , 2012
Sarit Expo Center,
Westlands,
Nairobi, Kenya
10 AM To 06 PM
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The Kenya Trade Show, International Trade Exhibition to be held in April 2012 will take place at The Sarit Expo Centre, Nairobi. The event attracts visitors from all over East & Central Africa while exhibitors participate from over 20 countries. Visitors from the neighboring countries would include Tanzania, Uganda, Ethiopia, Mozambique & Zaire. This year we are also expecting visitors from Nigeria, Egypt & South Africa. A vast range of products would be displayed from the below sectors:
Automotive - Building & Construction - Food & Hotel - IT & Electronics - Office Equipment - Medical -Plastics, Printing, Packaging & Industrial
( Click Here for more information )
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EXHIBITING TIPS |
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Date & Venue |
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Exhibiting at Trade Shows is usually expensive.
But then it is the most effective and respectable
way to present your company in the international
market. The impact on prospective buyers/partners
can not be so strong in any other way in today’s
world that is overloading with suppliers and exporters.
But still, an exhibition cannot guarantee business
as most still depends on how you use the opportunity.
One can really increase his chances if he follows
these tips:
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31 March - 02 April , 2012
Sarit Expo Center,
Westlands,
Nairobi, Kenya
10 AM To 06 PM |
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Where to Participate
Some survey through embassies, net etc. can give
you substantial information on a country’s
imports etc. Most of you would know how to do
that but what is most important is the organizer.
All organizers provide space, stand and accessories
etc., but you certainly deserve more than that.
It doesn’t matter whether the exhibition
is big or small as both have their advantages
and disadvantages. What is important is the support
from the organizers. This support comes in the
way of advertising not only the exhibition, but
your products as well. Further, he should be able
to provide you a database of your products related
importers whom you can contact and invite much
in advance.
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Homework
Most important. An exhibitor should not wait for
luck to fall on him. Your stand is your temporary
office, not your showroom where you wait for somebody
to pass by. You have to run your office yourself.
People are getting busier and somebody who could
be very important to you might not turn up or
might just miss your stand. Ask the organizer
to provide you names and contact nos. of at least
the top companies dealing in your kinds of products.
Send them your brochures and invite them to visit
your stand from your country itself. When you
reach the country of the exhibition, you call
them and remind them about your arrival and presence
at the event. Even if there is little marketability
of your products in that country, you have very
good chances iof cracking business. This is not
just an extra exposure – it’your most
important step towards success.
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Your Expressions on Stand
Many delegates sometimes pretend to be busy when
there is no one on their stand. Maybe just scribbling
something on paper or playing with the calculator.
But that has a negative impact on the visitor
as he could have his reservations as well. He
could just move on thinking you are busy or not
very interested. Carrying a smile and greeting
visitors can really do some magic. Somebody not
dealing in your products could also get interested.
And
it’s always interesting to meet and know
foreigners, isn’t it ?
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Stand Decoration
The decoration of your stand tells about the
standard of your company and the quality of
your products. Big or small, it should be neat
and well organized. Try to attend everybody
even when your stand is crowded. Hire local
people who can keep the visitors busy until
the time you can attend them personally. |
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Promotions
Promotions do wonders specially when consumer
products are concerned. A crowd at your stand
can generate interest amongst bulk buyers as
watching them, they will be convinced with the
acceptance of your product in their market.
But make sure you have enough people who can
handle all that.
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